The Rise of Millennial Property Investors in 2024

Investing in property has long been considered a lucrative wealth-building strategy, and it appears that millennials are keenly aware of the benefits it can offer.

In today’s real estate market, millennials are emerging as the frontrunners in property investment. With a growing desire to secure their financial future and build wealth, the millennial generation is actively engaging in property investment like never before.

Lending Landscape: Millennials Driving Growth in Property Investment

Recent data from leading financial institutions like CommBank reveals that millennials are not only the most active generation in property investment but they are also displaying a strong inclination towards taking on solo property investments.

According to CommBank’s data, a remarkable 46% of new property investors in 2024 were millennials, born between 1981 and 1996. This signifies a significant shift in the demographic landscape of property investors, with millennials taking the lead in this competitive market.

In contrast, Gen X, born between 1965 and 1980, accounted for 37% of all new investment property purchases during the same period.

Millennials Calculating Growth in Property Investment by themselves

Solo Ventures: Millennials Investing Independently

The average age of property investors in Australia is 43 years, which reflects a diverse range of age groups participating in the property market. Additionally, the average loan size for property investments hovers at just over $500,000, indicating a substantial investment commitment from individuals across various demographics.

The surge in millennial property investment comes at a time when investors are driving significant growth in the lending market.

Recent data from the Australian Bureau of Statistics reveals that lending to investors saw a substantial increase of 18.5% over the past year, indicating a strong appetite for property investment in the current economic landscape.

In comparison, lending to first-home buyers recorded a 13.2% rise, while owner-occupiers experienced a modest 3.4% increase in lending activity.

two millennials discussing investments independently

Dr. Michael Baumann, the Executive General Manager of Home Buying at Commonwealth Bank, highlighted the notable trend of millennials opting to venture into property investment independently.

Surprisingly, almost one-third of all millennial property investors purchased their investment properties on their own, showcasing a growing trend of self-reliance and financial empowerment among this generation.

millennial getting key to their first investment property in 2024

Rentvesting: A Popular Strategy Among Millennials

A notable trend among Australians, as highlighted by Dr. Baumann, is the concept of ‘rentvesting.’

Rentvesting involves purchasing property in affordable areas while renting in desired locations. This allows individuals to enter the property market sooner and retain their preferred lifestyle. Rentvesting enables Australians to make strategic property investments in lower-cost regions without compromising their living standards.

millennial holding placard with rent in check

Prime Locations: Hotspots for Millennial Property Investment

With capital city home prices remaining high and no signs of decline, rentvesting emerges as a practical alternative to traditional home ownership. It allows individuals to navigate the challenging property market while maintaining their desired lifestyle.

Recent data from Ray White reveals promising opportunities for east-coast Millennials eyeing property investment in Western Australia.

Many in the industry are advocating for rentvesting as a prudent strategy, enabling millennials to invest in more affordable areas while renting in more expensive cities. However, it is advised to take careful consideration of factors like taxes and market uncertainties.

In summary, the shift towards Western Australia presents a new frontier for property investment to millennials and creates a pathway to financial growth amidst soaring urban prices.

table showing 5 affordable regions of growth in Australia

Source: Domain


In conclusion, the rise of millennials as prominent players in property investment signifies a dynamic shift in the real estate market.

With a growing emphasis on financial independence and wealth accumulation, millennials actively seek out opportunities to secure their future through strategic property investments.

By embracing innovative approaches and digital tools, millennials are positioning themselves as formidable players in the competitive property market, driving growth, and diversity in investment opportunities.

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